SpellWare

Past work

Moderation and engagement tooling for a 300,000+ member community.

A moderation bot, an economy and engagement system, and staff tools, built for a community of more than 300,000 members.

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300,000+
Members in the community the tooling served

Challenge, approach and outcome.

The challenge

Moderation had been scrappy and rough. Naomi was a moderator at the time and found the tooling poor, and she said she could build better. That is how she came to take on the engineering role.

The approach

The biggest problem at that size is scale. Every tool built, every process introduced and every person brought on had to sustain that volume of activity. There was no time for growing pains, so what was built had to work from the start.

Every design decision was tested against one question: does this remove the pain from the existing process while meeting the needs of the community at large?

The outcome

By the end, the moderation team was around 15 volunteer moderators. To Naomi's knowledge, the systems were still running several months after she left. There are no figures to publish.

What was done.

Taken word for word from Naomi's published work history.

Rythm

Senior Integrations Engineer, April 2022 to October 2024

  • Built a comprehensive moderation bot for a 300,000+ member community, with automoderation, case management, evidence logging, and staff-only notes
  • Designed an economy and engagement system with levelling, role-based rewards, a currency system, customisable profiles, and a badge-earning mechanism
  • Built staff management tools: an incentive bot recognising exceptional contributions, an analytics bot tracking commands used, messages sent, and modmail threads closed, and leadership tools for volunteer moderator management
  • Built community engagement tools including a user-engagement analytics bot and a music-themed trivia bot
  • Built a cross-platform social bot syncing Twitter, Discord, and Slack

In their words.

Quoted from the people who worked with us, word for word.

"She ran all our Discord bots, handled website integrations, drove community development [...] Everything she delivered was secure, scalable, and polished to perfection."

Qais Zaidalkilani, Rythm,

"Naomi was truly a silver bullet for any issues we had. [...] 400,000 member Discord community we need to come up with a resilient system for? Literally no problem at all."

Andrew Glass, Rythm,

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This is the kind of work behind the services below.

Community Operations

The day-to-day running of your community, so your team can stay focused on the product.

Custom Software

Purpose-built tools, scoped and delivered against clear milestones.

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